The first thing to ask is - what market am I in? To do this, ask yourself a simple question:
What does the customer need?
So, for example, if you were going to set yourself up as an aromatherapist, you may think that you're in the aromatherapy market. But is this necessarily the case? Does the customer need aromatherapy, or do they actually need something more general - eg healthcare, complementary therapy, stress relief? In this case it may be more useful to think of yourself in a wider market - such as the complementary therapy market.
Once you've identified what market you're in, you can begin to find out more about it - in the next blog entry.