Here are some notes from a training session I went to today, run by Simon Jamieson, the online marketing manager at Co-operative Financial Services, who run Smile, The Co-operative Bank and CIS. I'll add a bit more detail at a later date, but I wanted to get the basics down immediately before I forget them.
Simon outlined that there are lots of techniques available:
So-called old new media
Display/Format
Search
Affiliate
Aggregators
Email
And new new media
Mobile
Podcasts
Virals
Blogs and forums
Myspace and You Tube
He then explored these each of these in more detail. I haven't gone into detail here - I've just listed websites which he suggested were worth looking at:
Creating a website
useit.com - Jakob Nielsen's website
www.123-reg.co.uk
Display/Format advertising
Search PPC (pay-per-click)
Google Adwords
Yahoo Search Marketing
Yell.com (you can pay per click in a similar way to Google)
Thomsonlocal.com (similar pay per click advertising options)
Affiliates
Natural Affiliates
Ethical Affiliates
OMG Network
Email
Graphicmail
email.about.com
Ads on your site
Ads by Google - to earn money from relevant advertising on your website
New, new media
Myspace
YouTube
Plus the youtube nonprofit programme (only available in the States at the moment but I'd imagine it will come over here eventually)
Facebook
Viral marketing
Here's a good example - Greenpeace Car Ad
Web analytics - for analysing data about visitors to your site
salesforce.com
Google Analytics
iwebtool.com
Web 3.0 - The future web?
Second Life
Other useful sites
www.ebay.co.uk - for running a shop to sell goods.
Other sites for selling goods and getting listed include
pricerunner
amazon
kelkoo
Google Maps - so people can see where you are.
As I say, I'll re-edit this in the next few weeks, but hopefully this is useful for now. You could also have a look at this post about online resources for social enterprises.
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