Once you've researched your market, you can then move on to defining what you want to achieve.
There are countless ways to do this, and as always, the important thing is to find a way that makes sense for you. In this section we've outlined an approach which works for us, and which other people who have been on our Starter for Ten course have found useful.
The basic idea is that there is a hierarchy from
Vision to Mission to Objectives to Activities
In each section, you go into more detail about what you're going to do. Your timescale will also shorten (vision will be long-term, mission will be medium to long-term, objectives will be short to medium-term, and activities will be short-term).
There's a logical link between each section - so that each of your activities will achieve one or more objectives, and each of your objectives will help you to achieve your mission. By achieving your mission, you'll work towards a big, long-term vision.
Of course, once you're up and running, your business won't appear this simple. But it really helps if you can have some clarity about what you're trying to achieve. If everyone in your social business shares your vision, understands your mission, and knows what they need to do (objectives and activities) then you'll have a real chance of success.
Have a look through the different blog entries in this section. Then, work out what's the best way for you to do this. You may find it useful to get a big sheet of paper, some post-it notes and some pens, and write down whatever comes into your head when you ask yourself the question:
What do we want to achieve and how are we going to achieve it?You can then organise your thoughts into some kind of structure - along the lines of the Vision, Mission, Objectives and Activities structure that we suggest.