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June 29, 2009

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Edward

Oooh! I’m so envious of you Rob – I too have a great interest in the Catalonia and Basque perspectives which are very relevant to the Scottish socio-cultural situation.

I have to say that over (many) years of occasionally going to France and (far more) Spain I noticed the long-term commercial depredations on regional French and Spanish cultures. I’m worry that the reality is their cultures have endured just that wee bit longer because they were initially a less attractive market for the big corporate retail interests that were busy exploiting the UK and central urban markets of France and Spain etc.

I was approached about 4 years ago by a potential associate who just could not keep up with the amount of work she was getting from Spain – her consultancy provided strategic advice on supermarket and hypermarket developments. She reckoned that her food retail sector in Spain was growing phenomenally and was ‘just so under-developed’!

The saddest part for me was that her consumer research showed the Spanish folk in the Catalonia and Basque regions were getting just ever bit as enthusiastic of mass retail as the people in the likes of Madrid (and even earlier in the UK). She reckoned, moreover, that the advent of tourism had ‘softened up’ and ‘prepared’ the Spanish consumers – it would seem that we in the UK are just as guilty as the USA of cultural imperialism.

Anyway, a couple of weeks and I’ll be in the civilised North East of Majorca where I will again clumsily try out a bit of cod Spanish with Catalonian stresses and pronunciations that my good pal John (ex Spanish lecturer) will guide me on – and I will get a strongly positive response from the local people for making this effort :-)

Geof Cox

As usual Rob I couldn't agree more. Traveling through the Frencjh countryside recently I couldn't help thinking how in the UK we only hear about the problem of the EU agricultural policy subsidising 'inefficient' farming - we don't hear about the other side of that coin - which is about beautiful countryside and a more human scale, pace and quality of life.
I don't in fact believe that subsidies are the best way to deal with this distorted idea of 'efficiency' by the way - but as consumers and in our other social engagements we have act against the reduction of human and natural life to bland globalised half-measures - and in favour of the local and the unique and the eccentric and the, well, REAL.
A couple of links you might find interesting on this:
The slow food movement - http://www.slowfood.com/
Paul Kingsnorth - http://realengland.blogspot.com/

Edward

I came across this article online that suggested the threat to French traditional eating habits may not in fact come from the supermarkets as I thought; instead, the real threat is the humble sandwich combined with the hectic pace of contemporary lifestyles in France– again indicating that France is no longer the traditional cultural refuge that we may hope/want it to be:
http://www.washingtonpost.com/wp-dyn/content/article/2009/06/25/AR2009062503940.html

Rob Greenland

Edward, Geof, thanks for your comments on this. It's funny, I almost wrote in the above piece about big adverts on the Paris Metro for english style sandwiches. The french lunchtime is definitely under attack.

I suppose there are times when things need changing - a friend tells me of working for a bank in the 1970s and being pretty much drunk most afternoons because the culture was one where you went out for a drink with clients most lunchtimes. And even in my worklife, in my first temporary job after university (working in part of the civil service)a colleague of mine went out for a couple of pints every lunchtime - and just about every Friday was spent in the local italian restaurant for someone's birthday/leaving do. There's something lost there, but I suppose it's progress in other ways.

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