I'd spent the morning in Leeds working with people with whom I'll soon be setting up a social business (yes me, the second Earl of Pointing Out That Other People Aren't Running Their Social Enterprises Quite As Well As They Could Be, setting up a social business. It'd best be good.)
I spent the afternoon at RSA House making the most of their library facilities. It's nice to feel that there's a little bit of London that's "mine". On a day spent thinking about social impact, it was interesting to be reminded of the RSA's goal - to remove barriers to social progress. A neat mission.
This evening I went to the first Social Impact Camp, organised by Bright One Communications at UnLtd. The idea was to bring together a load of social entrepreneurs who are interested in looking at ways that they can measure and prove the impact that their business has.
It's a crucial issue - and one that I've written about before. My interest - and the reason I went down today - is in trying to develop ways to measure impact which are do-able by your average small business - social or otherwise. I've had a fair bit of experience of most of the social accounting methods that are used within our sector, and let's just say I have an open mind as to whether they are appropriate and useful for the majority of people with whom I work.
The thinking behind them is sound, and the methodology rigorous. But I'm not wholly sure they are an appropriate use of time and resources for many small organisations. Traidcraft, yes. The Guardian, yes. Fifteen Foundation, yes. But most people I work with - and me? No.
My impression from chatting with people tonight is that there are plenty of other people who feel the same. A number of people hinted at feeling that their attempts to measure their impact were a bit inadequate. A number of people had started to do something which was quite involved, and then, understandably, gave up.
Others have tried more DIY ways - Ben Matthews, who hosted tonight's event, talked us through the work he's done - focusing on the impacts that his communications work has with his clients.
One of "my" big ideas - which I hope we can develop at the Social Impact Camp - is to develop social impact circles. I took the idea from the lending circles used by people like Grameen - where groups of people borrow together, support eachother, and, I suppose, keep eachother honest. I think we could do something similar to help us to keep an eye on our social impact. We could collaborate to clarify what we're trying to achieve (it's usually easier for someone else to see it - and they don't need to be an "expert"), and then remain accountable to each other as we report back on what we've done. Instead of Social Audit Panels you'd have the wisdom of circles.
This stuff really matters. Times are going to be tough for the next 5 or 10 years. We'll need to learn to achieve a lot more good with a lot less money. So we need ways of proving to ourselves that what we're doing is worthwhile - whilst also proving to others that its worthy of investment.
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