My market

Once you've decided what market you're in, you can find out about this market. Think big, then narrow it down. So to start with, try to find out if anyone has written any reports about your market. High profile market research reports include Mintel and Keynote. We find it useful to go to their websites, search for the appropriate reports, then go to the Business Library on the third floor of Leeds Central Library to ask to read the report. These reports cost thousands of pounds to buy, so your library can save you a fortune!

Then, think creatively about where else you'll find out about your market. Who else will be finding out about the market? Is there a journal for your chosen field? Or would a government department have carried out some research? You'll need to think like a detective - and persevere.

Next - you need to find out more about your customers.